PPC Advertising – How To Make PPC Work For You

Salah Uddin Mahdi


If you are wondering how PPC and SEM work, then this article will help you understand them in detail. Although it still depends on your company’s situation, both PPC and SEM tend to work well for most commercial businesses and industries. If you offer goods or services which people can easily search on the internet, then PPC is best for you. On the other hand, SEM tends to be more useful for those who want to promote their products or services on the internet through the use of SEO keywords.


More Traffic and More Potential Customers

When PPC is used for pay per click (PPC) campaigns, they tend to show up more in search results. This means more traffic and more potential customers. With SEM on the other hand, you will be able to find out which specific keywords and phrases people are using to find your site. Then, you can choose keywords which are related to your products or services so that when people do a search, your ads will appear on the top. But then again, this is where things can get tricky.


PPC Advertisers is Over-Optimizing for the Bidding Rates

A common mistake made by many PPC advertisers is over-optimizing for the bidding rates. They may use too many keywords in their adverts and end up paying more for each click, which is not necessarily a good thing. Instead of bidding on keywords, you should bid on matching phrases and focus on getting your adverts noticed in the first place. This is where relevant PPC ads and words come into play. With relevant PPC ads, you will be able to get more targeted traffic to your site, which will be able to convert better.


Campaign’s Budget

Another factor you should consider is your campaign’s budget. If your adverts are not able to attract a large amount of traffic, your campaign’s success will be very low. The key to a successful PPC campaign is attracting traffic to your site through highly searched keywords that are not too competitive. One way to achieve this is by making sure that you spend a decent amount on your PPC campaign, which can be done through your adverts, keywords and in some cases additional pay per click options.


PPC Advertisers

Some PPC advertisers who only have a small budget may opt for pay per click advertising. This is where you will only pay for each click on your ads when users click on them. You can set the maximum you are willing to pay per click, but the lower your budget, the more clicks you might have to cover. Pay per click campaigns should be used as an initial investment in order to get your business off the ground.


Conversion Rate Professionals

There are also third party programs that can help with your PPC campaigns. One such program is called Conversion Rate Professionals, or CTR Pro. Conversion rate professionals offers a comprehensive package of tools including an AdWords management tool and a landing page creator. This allows you to create a landing page immediately after signing up for a PPC campaign. This page can be used to guide visitors to your product or service page, and it can help you make the most of the PPC ads you are able to buy. You will pay a little fee for every 1000 clicks (CPM), but this can prove to be worthwhile in the long run.


Google’s Keyword Planner 

PPC advertising is usually measured using a visitor tracking system. This helps you determine where and how much you should spend on your PPC campaigns. The goal is to get top positions on the search engines. Google’s keyword planner can show you what keywords people are searching for so that you can target your ads accordingly. You want to be in the top positions on these listings, and you need to set aside enough money so that you can afford to stay there.



Spending a great deal of money on PPC advertising will not give you a return on investment. Instead, you want to spend a little money on paid advertising and a lot more money on organic PPC campaigns. Organic campaigns cost less because they don’t require as many keywords. But if you want to really see the benefits of PPC ads, you have to choose your keywords carefully. If a user searches for something that you consider to be relevant, then they will click on your ad. But if they are searching for something irrelevant, they won’t click on your ad.

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